Saturday, April 16, 2011

A Well Rounded Coastal Business

How do you build a well rounded business with Coastal Vacations? Building a solid Coastal business takes a few components.

1- Leads

Leads can be looked at in two categories. First we have business opportunity leads. These are people that are looking to have a business opportunity and see Coastal as a viable option. There are many ways to generate these leads. I create leads by posting in forum such as this, blogging ( I use blogger + now wordpress), traffic exchanges ( list lotto, trafficsplash, free traffic bar, link referral + list joe to list a few), post in the social networks ( yuwie, ojeez, apsense, ryze and a few others), write articles, do press releases as well as creating lead capture pages. It seems like alot but making a schedule and doing the task in a sequence works. Plus you dont have to do each of them but only the ones you like. In addition I get 80,000 opt in leads a month ( free ) as well as 800 survey leads (free). 

2- Making calls

The phone is a necessity for many in this business. I make calls to my leads during the day as well as answering my phone from the inquiries I get from my online activity. Im adding another component to my calling structure in the upcoming week as well. I actually looking to create  a call center. Yes take a deep breath. For years I wasnt their biggest fan but ive found a center that actually makes outbound calls. I think its a good addition. Its like having a phone team. I'll update everyone as time goes on as to the progress.

3- Create a retail division

Retail is huge. You can retail to business. You can have travel parties. You can do so much on the retail end. Actually more people will just buy the travel package then wanting to do the business opportunity. I focus most of my energy on this aspect of my business.

4- Network for referrals

Give away vacations like crazy. Helping other business owners endears them to you and they become more willing to refer potential customers your way. Help them close their deals by giving them a cruise voucher. Show them how this package works for them and many will buy a package from you.

5- Get a good autoresponder

This can make or break your business. Have a prospecting campaign as well as a follow up campaign and if you can create an information campaign. I send out emails of free tools I find on the net to my prospects. Many sign up for them and become more open to things im selling as ive given them something useful. My free leads campaign is going exceptional. Its really opened up alot of dialog wih many of these prospects.

6 - Use the system. 

Live calls are your best friend. Im actually creating a series of live calls that my team as well as anyone in Coastal can attend. The live Coastal Calls are a bit too late for east coast people so im going to make a solution. If you want details be sure to contact me. The calls will be open to all but understand as im hosting them I will be promoting the systems I use but will always talk about there being choices and everyone can use what is best for them.

If you follow these simple steps you can create a well rounded business model that will work . I hope this information has been helpful and as always my door is open for questions.

Adam Frederick
Internet Entrepreneur

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