Sunday, March 27, 2011

Treat Coastal Vacations like a business

Treat your Coastal Business as a business. That is rule number one. So many people think well I only spent $1295 and I dont have employees or a storefront so this cant be a real business. Well folks that is as far from the truth as can be. This is the new wave of business. Automation and the internet have changed the way business is done. You need to change your mindset and understand that business is now a global industry and the number one tool is the computer.

How can I treat my business as a business? Well first you have to model it after a traditional business. What does that mean you ask? Okay in any business you need a product, our product is travel. Respect that you are part of the 7 trillion dollar industry that it is. When you respect something you treat it correctly.

As a business you need to make hours of operation. Marketing strategies need to be implemented. A plan has to be in place. As a serious business owner these things must be your top priority. I look at my business as a billion dollar empire and one day it will pay me that way. I know thats a lofty expectation but hey I shoot for a billion and get a million well ill still be happy. If you have Bentley in your driveway how would you treat it? Well Coastal can be that Bentley.

Businesses have budgets so have one for your Coastal business. This is not a hobby. Many people have made 6 figures and some 7 figures in this business. Look at your expenses. See what your assets are as well as what your liabilities are. Understand and learn the business of business. Learn to barter services with other business owners. I cant tell you how many times Ive bartered a great trip for a service. Give a printer at a print shop a much needed vacation and get your fliers in exchange. Maybe you can get business cards. I have even bartered trips for ad space as well as to secure rooms for a presentation. You have a business with an unlimited supply of inventory. Use that inventory.

I understand how valuable my business is. It's like being the best looking person in the party. You know you have what everyone wants so you are the hunted. Act accordingly. Understand you are important and have something to offer. So many of us get desperate and chase people. We need that next sale so bad we lose our composure. Never be that person. When you are desperate the people feel it and will string you along. You lose all of your posture. Remember you offer a service that everyone loves. You offer it at an incredible price.

This is my first tidbit of information on how to treat Coastal as a business. Stay tuned as I share my experiences and help all that are looking at this incredible opportunity.

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